The primary goal of the Syndicat d’Initiative-Bruxelles Promotion is to enliven and promote Brussels and the surrounding area.

The primary goal of the Syndicat d’Initiative-Bruxelles Promotion is to enliven and promote Brussels and the surrounding area.

The primary goal of the Syndicat d’Initiative-Bruxelles Promotion is to enliven and promote Brussels and the surrounding area.

Brussels 20Km run

Fireworks

Party in the Park - Belgian National Holiday Celebrations

A Front Row Seat

For more than a century the Syndicat d’Initiative-Bruxelles Promotion (SIBP), a not-for-profit association, has been organizing a series of activities designed for the general public. The intention is to provide events and activities that appeal to all of the various and diverse communities within our great city, the Capital of the European Union.
The SIBP represents the thousands of people who take part in these events each year.

The Brussels 20K Race

The Brussels 20K Race: your annual running rendezvous!

Over the course of the last forty-plus years, thousands of runners have gathered to run through the city’s streets in a lively and festive atmosphere.

For more information: www.20kmdebruxelles.be

The “Party in the Park” – The Belgian National Holiday Celebrations

Don’t miss the “Party in the Park” on Belgium’s National Holiday, 21st July!

On the Belgian National Holiday, the city dons its brightest colours and offers the public an exciting array of fun activities. The festivities kick off at 10:00 a.m. and end with a fireworks display set to music, that begins at 11:00 p.m. More information

Alegria – Cirque du Soleil

Members’ event

We are delighted to invite you to discover the famous Cirque du Soleil show under the big top.

Thursday, 17 September, at Brussels Expo

Expo Goya

 

Members’ event

We are delighted to invite you to invite you to discover the special exhibition dedicated to the renowned Spanish artist.

Saturday 11 October at BOZAR.

European Open

Members’ event

We invite you to discover the best of tennis in Brussels.
Sunday, 19 october at Brussels Expo.

Secrets of the Cinquantenaire

Members’ event

We invite you to take part in an exceptional tour of sculptures that are normally inaccessible to the public.

Saturday 8 November at the Jubelpark.

Gala concert – Musique des Guides

Members’ event

We are delighted to invite you to attend an exceptional concert by a renowned military orchestra.

Tuesday 18 November at BOZAR.

Le Fantôme de l’Opéra

Members’ event

We are delighted to discover a reworking of a theatre classic.

Thursday 27 November 2025 at the Théâtre du Parc.

Our History

In 1886, Charles Buls, the Mayor of Brussels, gathered the city’s major business leaders together to ask them for help in promoting the city and its cultural events.  The outcome of that meeting was an organisation called ‘Bruxelles-Attraction’. In 1958, the name was changed to ‘Syndicat d’Initiative de la ville de Bruxelles’.

For more than 130 years, the leaders of this association have been organizing events for the enjoyment and edification of a vast collective of men and women whose expectations have continued to grow and evolve.

Council - Administrative Board

President

Monsieur Jean COLAUT

Vice-President

Chevalier Marc BLANPAIN

Honorary President

Baron de COOMAN d’HERLINCKHOVE

Administrators

Monsieur Jacky BODART
Monsieur Alexandre GROSJEAN
Comte JACOBS de HAGEN
Monsieur Frédéric NIELS
De Heer Joris VAN DER WEE
Baron VAXELAIRE
Monsieur Gaëtan WAUCQUEZ
Monsieur Pierre WYNANTS

Administrative Support

General Secretary

Carine VERSTRAETEN

Staff

Quentin DE LONGUEVILLE
Rodolphe DULAIT
Laurent SCHICKS

Become a Member

Private individuals, businesses, self-employed individuals, SMEs, companies and multinationals have been supporting the SIBP since 1886. Why don’t you join us?  Become a member of our great family by supporting us, and by participating in the rich cultural life of our city, which includes exclusive happenings as well as large events for the wider public.

Our Partners