The primary goal of the Syndicat d’Initiative-Bruxelles Promotion is to enliven and promote Brussels and the surrounding area.

The primary goal of the Syndicat d’Initiative-Bruxelles Promotion is to enliven and promote Brussels and the surrounding area.

The primary goal of the Syndicat d’Initiative-Bruxelles Promotion is to enliven and promote Brussels and the surrounding area.

Brussels 20K run


Party in the Park - Belgian National Holiday Celebrations

A Front Row Seat

For more than a century the Syndicat d’Initiative-Bruxelles Promotion (SIBP), a not-for-profit association, has been organizing a series of activities designed for the general public. The intention is to provide events and activities that appeal to all of the various and diverse communities within our great city, the Capital of the European Union.  The SIBP represents the thousands of people who take part in these events each year.

The Brussels 20K Race

The Brussels 20K Race: your annual running rendezvous!

Over the course of the last forty-plus years, thousands of runners have gathered to run through the city’s streets in a lively and festive atmosphere.

For more information:

The “Party in the Park” – The Belgian National Holiday Celebrations

Don’t miss the “Party in the Park” on Belgium’s National Holiday, 21st July!

On the Belgian National Holiday, the city dons its brightest colours and offers the public an exciting array of fun activities. The festivities kick off at 10:00 a.m. and end with a fireworks display set to music, that begins at 11:00 p.m.

Jazz at Lincoln Center Orchestra

Members’ Event

We invite you to an exceptionnal evening with one of the most important jazz big band in the world.

Sunday,  February 18, 2018  8pm at Palais des Beaux-Arts,  1000 Brussels


Sois Belge et tais-toi !

Members’ Event

We invite you to the 20th episode of the politico-satirical show of the year.

Tuesday, February 27, 2018 at 7:30 pm at the Auderghem Cultural Center.

Fernand Léger – Le Beau est Partout

Members’ Event

We invite you to discover one of the biggest exhibition of the spring at Bozar in cooperation with the Pompidou Center.

Thursday, March 1st 2018 at 7pm in the hall Horta at Bozar, rue Ravenstein 23, 1000 Bruxelles.

Autoworld Brussels

Members’ Event

We invite you to the guided tour of our national museum of the automobile.

Saturday, March 17th 2018 at 11am, Autoworld, Cinquantenaire.


Patrick Weber – il était une fois…”Mon histoire belge”

Members’ Event

In cooperation with “L’Eventail” magazine, we invite you to a new concept of show with Patrick Weber.

Thursday, April 26th 2018 at 8pm at Cercle Royal Gaulois, Rue de la Loi 5, 1000 Brussels.


Boléro+ t’M et Variations- Béjart Ballet Lausanne

Members’ Event

We invite you to “Danse” event of 2018 with the representation of Maurice Béjart’s masterpiece.

Friday, May 18th 2018, 7h45 pm at Forest National.

Our History

In 1886, Charles Buls, the Mayor of Brussels, gathered the city’s major business leaders together to ask them for help in promoting the city and its cultural events.  The outcome of that meeting was an organisation called ‘Bruxelles-Attraction’. In 1958, the name was changed to ‘Syndicat d’Initiative de la ville de Bruxelles’.

For more than 130 years, the leaders of this association have been organizing events for the enjoyment and edification of a vast collective of men and women whose expectations have continued to grow and evolve.

Council - Administrative Board


Monsieur Jean COLAUT


Chevalier Marc BLANPAIN

Chief Executive

Monsieur Emile DEREYMAEKER

Honorary President



Maître Damien BASSINE
Monsieur Jacky BODART
Monsieur Pierre DRION
Monsieur Christophe MUGUERZA
De Heer Joris VAN DER WEE
Monsieur Gaëtan WAUCQUEZ
Monsieur Pierre WYNANTS

Administrative Support

General Secretary




Become a Member

Private individuals, businesses, self-employed individuals, SMEs, companies and multinationals have been supporting the SIBP since 1886. Why don’t you join us?  Become a member of our great family by supporting us, and by participating in the rich cultural life of our city, which includes exclusive happenings as well as large events for the wider public.

Our Partners